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About Us

Deirdre of London, Inc.was founded in 1976 in London, England when top International dancesport competitors noticed the designs of Deirdre's competition costumes and asked her to design and make their costumes. Deirdre worked in London for many years before being invited to the United States in 1996 on an artist visa to provide costumes for World Champions and the U.S. Pro-Am circuit. Many of the professionals, Deirdre of London, Inc. have costumed include:


Lindsey Hillier

Anne Laxholm


Alex Tecza and Katja Lindholm

Eddie Ares and Nancy Senner


Eddie Ares and Nancy Senner


David Sycamore and Denise Weavers

Donny Burns and Gaynor Fairweather

Paul Killick

Ron Montez and Liz Curtis

Sammy and Shirley Stopford (Ballas)

In 2012, Deirdre of London, Inc. is pleased to sponsor:

Katerina and Xingmin Lu, Amateur Standard, New York
Rex and Rachel Jones, American Rhythm, Atlanta, Georgia
Brett Morris and Keeley Lewis, American Smooth, Chicago, Illinois
Rainier Rics and Dahlia Aitova, Showdance, Atlanta, Georgia
Emilie Tobias,  American Smooth and American Rhythm, Evans, Georgia

Professional and top Amateur competitive couples interested in sponsorship should contact

In 2010, the company transferred ownership to Jeff Frey, Managing Partner. The company has now been expanded to include a staff of 10.

The dedication to high quality design and impeccable workmanship continues into the fourth decade at Deirdre of London, Inc. All dresses continue to be designed and produced by Deirdre and her background as a fashion school graduate and World-Class competitive dancer continues to inform her fashion-forward designs.We invite you to peruse our web-site and contact us for more information on currently available costumes or our custom costume process

A few of the testimonials from our DOLLS - Deirdre of London Ladies

"I have bought several dresses from Deirdre of London and have been pleased with all of my purchases. The dresses are beautifully made, stand out on the dance floor, move well, fit perfectly and are comfortable too! I am currently working on a custom made dress and I have been impressed with the degree of individual attention I have received from the company. I highly recommend Deirdre of London for their beautiful ballroom and latin dresses."    D.C. Atlanta, Georgia
Joy attended to my every need, including the selection of the dress and makeup.   I wore a custom black Tango dress for a Showcase event and loved it! "   J.E., Atlanta, Georgia         

"My husband and I were competing for the first time as an amateur couple. What to wear? That is a huge question, particularly after reading the judging actually starts BEFORE you take the floor. We had attended a local showcase where two of the Professionals were sponsored by Deirdre of London. The outfits were magnificent! Joy knows me and brought a selection of dresses that would complement my shape, personality, and coloring.  Nothing else fit like the Deirdre gowns. Nothing else had the quality and inner construction of the Deirdre gown.  After a few weeks, several phone calls and a second try on session, I bought a stunning Latin dress and my husband purchased his pants and a Latin shirt. We may not be pros but we can at least look the part! Thanks Joy and Thanks Deirdre! "   A.M and M.M. Atlanta, Georgia

" I have received so many compliments on the fabulous waltz gown for the showcase dance. The quality and beauty of the dress was exceptional.  I truly felt like a princess. Also, thank you for your amazing service. I had no idea how helpful and needed you would be. You really gave stellar customer service." D.K. Atlanta, Georgia


Managing Director/Owner
Haute Couture Advisor